Excerpt from: Don't Waste Time on Google AdSense
Although virtually any website that attracts visitors can benefit from Google AdSense, some websites are better than others at generating revenue with AdSense. The best websites for Google AdSense are websites that are well trafficked, are well designed for the user experience, are highly targeted to specific categories, interests and keywords, and raise user interest in products and services related to the website content.
A lot of people believe that as long as you get good traffic to your website, you can always make money with advertising. Unfortunately, this is not always the case. There are countless websites that achieve high traffic but fail to generate significant advertising revenue or product sales.
There are a number of factors that make a website succeed with Google AdSense. First and foremost, the best websites for Google AdSense generate decent traffic. The more people coming to your site, the more ad impressions and clicks you will receive. So you’ll have to generate enough traffic to achieve your revenue target for impressions and clicks.
Secondly, the best websites for Google AdSense are well designed with the user experience in mind. Some websites manage to get high traffic despite very poor web design. That is a testament to the quality of their content; however, poor website design will likely destroy any chances of making ad revenue. Google ads don’t blend well with a poorly laid out website and are more likely to be ignored. So keep the user experience in mind and always adhere to sound principles of web design and search engine optimization.
Thirdly, the best websites for Google AdSense contain content that is specifically targeted to a category of interest and uses keywords that stay relevant to that category. Keep in mind, Google AdSense does its best to place ads on your website that are relevant to your website’s content. The more your website content drifts to a variety of topics and uses keywords from all kinds of categories of interest, the more difficult it is for Google to match ads to your website content. And the less relevant your ads, the less users will click on your ads, and the less money you will make. So try if possible to maintain a consistent theme throughout your website and use consistent keywords.
Fourthly, the best websites for Google AdSense enlighten users to good information and make them eager to find out more about the products and services related to the content. This last point is the most commonly missed by publishers. You don’t want your visitors to simply come to your website, get the information they need, and leave. Sure, you want to get them good information so that they value your website. But your content must also leave them eager to discover more, which hopefully your Google ads will provide them. Naturally, this is dependent on the type of content your offer, and unfortunately some types of content, while perfectly legitimate and valuable, don’t lend themselves well to the products and services being offered in Google ads.
Avoid common pitfalls and make money with Google AdSense by reading Don’t Waste Time on Google AdSense.